A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
"This is your wake-up call! You may not have even realized you were sleep-walking. Most of us are most of the time. Awareness is an eye-opener. It's Anthony de Mello telling you gently but firmly, 'It's time to get up now.'" --Charles Osgood of "CBS Sunday Morning" and "The Osgood File"
"Awareness will be the critical test of American business in the next decade. I call it the 'business of awareness.'" --F.X. Maguire, Hearth Communications Group