Modern man lives under the illusion that he knows what he wants, while he actually wants what he is supposed to want.
~Erich Fromm, Escape from Freedom
Indeed, in today's consumer society advertisers and the media dictate what people are supposed to want. Many people consume this programming greedily instead of stopping to question what will truly make them happy. After all, it is much easier to try to fit in with the majority than to question what the majority is doing.