A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
There once was a young boy with a very bad temper. The boy's father wanted to teach him a lesson, so he gave him a bag of nails and told him that every time he lost his temper he must hammer a nail into their wooden fence.
One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. Every person is guilty of this mistake at one time or another.
An uncle of R. U. Darby was caught by the "gold fever" in the gold rush days, and went west to DIG AND GROW RICH. He had never heard that more gold has been mined from the brains of men that has ever been taken from earth. He staked a claim and went to work with pick and shovel. The going was hard, but his lust for gold was definite.
