A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
Ernie Zelinski,101 Really Important Things You Already Know, But Keep Forgetting
In his work Nicomachean Ethics written in 350 B.C., Greek philosopher Aristotle claimed that happiness is the only thing that human desire for its own sake. People seek riches, not for the sake of being rich, but to be happy. Likewise, individuals desire fame, not for the sake of being famous, but because they believe fame will bring them happiness. According to Aristotle, the highest good for us is happiness, and that is why we desire and seek it.
Ryan Holiday, The 366 Meditations on Wisdom, Perseverance, and the Art of Living
Every great power is dangerous for the beginner. You must therefore wield them as you are able, but in harmony with nature.— Epictetus, Discourses, 3.13.20
Ryan Holiday, The 366 Meditations on Wisdom, Perseverance, and the Art of Living
Some people are sharp and others dull; some are raised in a better environment, others in worse, the latter, having inferior habits and nurture, will require more by way of proof and careful instruction to master these teachings and to be formed by them — in the same way that bodies in a bad state must be given a great deal of care when perfect health is sought. — Musonius Rufus, Lectures, 1.1.33-1.3.1-3
Daily Touch of Inspirations February 24th: The real source of harm Ryan Holiday, The 366 Meditations on Wisdom, Perseverance, and the Art of Living
Keep in mind that it isn't the one who has it in for you and takes a swipe that harms you, but rather the harms comes from your own belief about the abuse. So when someone arouses your anger, know that it's really your own opinion fueling it. Instead, make it your first response not to be carried away by such impressions, for with time and distance self mastery is more easily achieved. —Epictetus, Enchiridion, 20
