Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy has discovered the answers to these profoundly puzzling questions.
We are all geniuses of history to focus on this single theme, they could never fully express their bafflement at the darkness of the human mind. No person would give up even an inch of their estate, and the slightest dispute with a neighbor can mean hell to pay; yet we easily let others encroach on our lives — worse, we often pave the way for those who will take it over. No person hands out their money to passersby, but to how many do each of us hand out our lives! We're tight-fisted with property and money, yet think too little of wasting time, the one thing about which we should all be the toughest misers.
— Epictetus, Discourses, 1.15.2 —
"This is your wake-up call! You may not have even realized you were sleep-walking. Most of us are most of the time. Awareness is an eye-opener. It's Anthony de Mello telling you gently but firmly, 'It's time to get up now.'" --Charles Osgood of "CBS Sunday Morning" and "The Osgood File"
"Awareness will be the critical test of American business in the next decade. I call it the 'business of awareness.'" --F.X. Maguire, Hearth Communications Group
A betting man
Anthony de Mello, Awareness Conversations with the Masters
A man and his wife went to visit friends in another part of the country and were taken to a racecourse. Fascinated by the sight of horses chasing one another around a track, the two of them kept betting all evening till they had no more than two dollars left. The following day the man prevailed upon his wife to let him go to the course alone.