A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
No one knows how long they have to live, but sadly, we can be sure of one thing: we'll waste far too much of life. Waste it sitting around, waste it chasing the wrong things, waste it by refusing to take the time to ask ourselves what's actually important to us.
Ryan Holiday, The 366 Meditations on Wisdom, Perseverance, and the Art of Living
You say, good fortune used to meet you at every corner. But the fortunate person is the one who gives themselves a good fortune. And good fortunes are a well-tuned soul, good impulses and good actions. ~Marcus Aurelius, Meditations, 5.36
