How perverse! Just when everything seems to be in order and as families gather round the table to have supper, the phantom of the Superclass appears, selling impossible dreams,: luxury, beauty, power. And the family falls apart.
The father works overtime to be able to buy his only son the latest sneakers because if his son doesn't have a pair, he'll be ostracized at school. The wife weeps in silence because her friends have designer clothes and she has no money. Their adolescent children, instead of learning the real values of faith and hope, dream only of becoming singers or movie stars. Girls in provincial towns lose any real sense of themselves and start to think of going to the big city, prepared to do anything, absolutely anything, to get a particular piece of jewelry. A world that should be directed toward justice begins instead to focus on material things, which, in six moths' time, will be worthless and have to be replaced, and that is how the whole circus ensures that the despicable creatures gathered together in Cannes remain at the top of the heap.